New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Better than an MBA! Wow! What a great book! I’m forced to stop and take notes in every chapter! I’m learning more about marketing from this book than I learned in my MBA!
Best educational dollars spent this year I will listen to this over and over until Donald Miller’s message sinks in. This is GOLD. Do not hesitate, pull the trigger and buy. I spent more to get the audio version, and I don’t regret that in the least. I downloaded the CD to PC, then uploaded to my phone and steam the chapters on my commute, or right before bed, or I just listen to it when I’m editing. I’m a full-time photographer and the Building The Story Brand message in invaluable to my business right now.
Your audience will start paying attention if you do it this way, Donald Miller makes it easy I’ve read this twice through. I have tabs (7 of them) to go back to each step to re-visit details. This is a fantastic explanation of Donald Miller’s story framework for use in business. Not just marketing, not just web-sites. But you can apply these priniciples to your blogs, tweets, internal presentations, business cases…mainly because it works, everyone universally knows how to consume stories and they will pay attention if you do it right. Mr. Miller makes it easy. (PS – subscribe to his…