The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
The Doc does it again! Dr. Cialdini is and has been revolutionary in his study and research into social influence. A highly sought after speaker worldwide, we have been fortunate to have him address our medical staffs of several hospitals at our annual retreat in the past. Our Chief of Staff has used his ideas in his classic “The Art of Influence” to challenge and effectively lead and motivate our medicall leaders. His work has been touted over and over again as exceptional in the field. Now with the latest…
A dangerous book Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns. I’ll get to that in a minute.Â
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Abraham Lincoln I am among those who have waited more than three decades since Robert Cialdini’s classic, Influence, was first published in 1984 but updated since. It remains the definitive source for what is now referred to as “the psychology of persuasion.”Â