MAKE ‘EM SAY YES
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America’s master of the art of selling explain proven, practical sales techniques all of us can use every day. He provides vital strategies for specific closes, hundred of sales questions, and dozens of persuasion procedures to help everyone sell their ideas, or themselves. No matter what your age, gender, occupation, or lifestyle, these proven techniques from America’s selling sensation can work for you.
Use Your Prospect’s Objections to Make it Easy to Buy When I first read this book, last month, I was drawn towards it because I couldn’t find Maxwell Maltz’s books on selling. And, I remember reviewing this book, thinking that I had not heard objections from my prospects, yet, by the time I read page 304, of this 400 page book, I created a notebook with 35 pages of notes, each begins with specific objections that I have heard.Â
The sales book on which all sales books are based I owe Zig Ziglar. Big time. This book increased my ability to demonstrate and sell our service dramatically after one read. Zig tells you and then sells you on the fact that you’ve gotta read his book three times: once with quick notes in the margins, a second time with thorough notes and a third time with a steno pad so you can make your own “Secrets of Closing the Sale.”Â
What Objections?? …. Before my first read of this book, I actually asked that question. Then, as I was 2/3rd’s of the way finished, I realized that I have experienced several objections. Most of which I had accepted as reasons to move on.Â