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Unbelievable: My Front-Row Seat to the Craziest Campaign in American History

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The NBC journalist who covered – and took fire from – Donald Trump on the campaign trail offers an inside look at the most shocking presidential election in American history.

Katy Tur was one of a select cadre of NBC reporters on the road during the grueling 2016 presidential campaign, reporting from small towns and venues across America for more than 16 months. At the beginning of the primaries, Tur was assigned the Trump campaign – a campaign widely considered a long shot by politicos and the media. But primary after primary, the novice outsider trumped his rivals and won the hearts and votes of many Republicans. His appeal to working-class whites, the GOP’s traditional middle and upper middle class base, and conservative evangelicals took him all the way to the White House, astonishing the nation and the world.

Unbelievable is Tur’s inside account of being embedded with the campaign, revealing what it was like to report on the most combative and volatile major party candidate ever to run for office and win. At first, Trump tried to charm Tur into providing fawning coverage. When that didn’t work, he stooped to berating and shaming her, stoking the rage of his legion of supporters – many who threatened Tur and other penned-in reporters at his events. The vitriol reached such a fever pitch that following one rally, during which Trump launched a personal attack against her, the Secret Service had to accompany Tur to her car. But Katy was not alone. Millions of Americans watched in disbelief as Trump ordered Tur to “be quiet” during one of his many press conferences and called her “disgraceful”, “third-rate”, “not nice”, and “Little Katy”. In response, thousands of people across the country rushed to her defense, tweeting #imwithtur.

Intriguing, disturbing, and powerful, Unbelievable is an unprecedented eyewitness account of the 2016 election from an intelligent, dedicated journalist at the center of it – a thoughtful historical record that offers eye-opening insights and details on our political process, the media, and the mercurial 45th president of the United States.

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3 thoughts on “Unbelievable: My Front-Row Seat to the Craziest Campaign in American History

  1. Tur is Terrific I can’t put this down and had to write a 5-star revuew before I was done, because I wanted to counter all the trolls who clearly haven’t read it and are just trashing the author. Who’s a no. 1 Amazon best seller in several categories anyway. Tur has always struck me as smart and insightful, but her sense of humor doesn’t get much play on TV. Here it leavens the horror show of the Trump campaign which she is somewhat reluctantly drawn into covering when she has a good job in London and a…

  2. Enjoyed the book! I have watched Katy Tur during the campaign and on her new program. Enjoy her persistence and honesty and enjoyed her observations in the book.

  3. Enjoyed this very much! This book was a very easy read! I enjoyed reading this book very much. I’m not a big reader, but I watched much of the campaign on MSNBC and saw much of what she writes about, as far as her public treatment by Trump. I knew I had to read her book once it was out! The book arrived on Friday, I opened it Friday evening and was done by Saturday evening. My husband also read the book and enjoyed it as well. You will not be disappointed by this book!!!

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