In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Worldview Thinking(tm). A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. This book is a thoughtful call to arms for a new generation of forward-thinking leaders who are determined to achieve personal success and fulfillment while also making the world a better place. For more info, please visit worldviewthinking.com.
Product Features
- ISBN13: 9781419654831
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Absolultly Mindblowing and yet so simple to understand This a book that chalenged my unexamined assuptions on why I have so often had the experience forget them , you will never reach them, ect and yet also have felt that Togeather we can work wonders. Now for the first time I can see why I have felt at both ends of the poles in working with groups. When things worked it was so wonderfull and fullfiling and at other times I thought I will never work with another group for the rest of my life! Now I can see why I have felt that way.Like most…
World’s Most Powerful Tool for Fortune 500 Marketing Leaders This book is a must read for anyone interested in decoding the gap between human attitudes and behavior.Neuroscience confirms that 90% of human decision-making is unconscious. As a former Fortune 50 Global Marketing VP who now consults with Fortune 500 companies, I can safely say that every Marketing Leader today knows that traditional marketing research methodology ($12B global industry) has not been able to effectively decode human behavior and more specifically consumer buying…
An Inspiring Roadmap for our Times John Roberts’ book “Igniting Inspiration” really is “A Persuasion Manual for Visionaries.” It’s a humorous, practical look at the art of inspired communication. But it’s more than that. It’s a psychological roadmap to the mind-blowing times we live in.Drawing on mythic archetypes, Spiral Dynamics, and the developmental psychology of Claire Graves, John Roberts describes 8 ways of being human. As a former Jazz drummer, he calls these “musical notes on the scale of human experience.”…