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Drive: The Surprising Truth About What Motivates Us

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Forget everything you thought you knew about how to motivate peopleā€”at work, at school, at home. It’s wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business doesā€”and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s precisely the wrong way to motivate people for today’s challenges. In Drive, he reveals the three elements of true motivation:

*Autonomyā€”the desire to direct our own lives
*Masteryā€”the urge to get better and better at something that matters
*Purposeā€”the yearning to do what we do in the service of something larger than ourselves

Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

Drive is bursting with big ideasā€”the rare book that will change how you think and transform how you live.

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2 thoughts on “Drive: The Surprising Truth About What Motivates Us

  1. Just as important as “A Whole New Mind” Daniel Pink’s new book follows well in the tradition of “A Whole New Mind,” as he picks up on a new trend and explains it well. This time it’s the apparent paradox of motivation – why do some people like Google pay their staff to regularly work on projects of their own choosing when they could be working hard on what they were hired to do?Pink shows that there has always been monetary motivation, but that has lost its attractiveness as we’ve moved from the “top-down” management…

  2. Biased and selective presentation of important ideas Before plunking down your credit card for a copy of Drive, by Dan Pink, consider making do with just his TED talk. The talk contains the substance of this book without the excess padding.The book has about 250 pages. One hundred fifty or so of those are for the basic content. It includes the Introduction and Parts I and II (chapters one through six).The other hundred pages are a “Toolkit.” This includes some material that didn’t seem to fit anywhere else, a glossary, a…

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