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Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

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  • Collins Publishers

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3 thoughts on "Influence: The Psychology of Persuasion, Revised Edition"

  1. Arthur Zetes says:
    January 21, 2017 at 9:34 pm

    Wordy, but good for those who are just starting TL;DR: 

  2. Brian Johnson says:
    January 21, 2017 at 9:15 pm

    It’s packed with fascinating research and stories. Length:: 19:13 Mins 

  3. claude whitacre says:
    January 21, 2017 at 9:11 pm

    To Anyone Reading One Of The One Star Reviews. This Book Is A New Classic. In reply to the few one star reviews…It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at fist look, this would seem true. The Harvard Business Review article “Harnessing the Science of Persuasion” by Cialdini, from their October 2001 issue….is a good example. You can even get the Six Principles from the books Table Of Contents…save yourself some time. 

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