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The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work

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Where do you hope to go with your life, your career, and your relationships? How will you muster the energy to keep on keeping on, in the good times and the bad? What skills do you have to learn–and then use–to make sure you get the payoffs you really want in your professional life and your personal life?

The problem with so many positive-thinking books and self-help routines is that they don’t give you the whole formula. The Payoff Principle gives you that formula–Purpose + Passion + Process = Payoff–and then works as your guidebook, teaching you how to apply the formula to achieve success at work, at home, and everywhere you go.

When you find purpose in what you do, exhibit passion for the outcome, and master the process to make it happen, you produce the payoffs you want, need, and deserve.

Plenty of people have done exactly that, whether consciously and deliberately or accidentally and luckily. But, you don’t have to depend on luck anymore. You have a formula for getting what you want. You have a practical set of strategies guaranteed to deliver greater happiness and success than you’ve ever experienced. All you have to do now is read The Payoff Principle to learn how to implement the formula to experience the new-and-complete you.

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3 thoughts on “The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work

  1. … knowing that it had to be one of the best. I was not wrong Ordered the book knowing that it had to be one of the best. I was not wrong! I ordered the work book at the same time. I have decided to read the book through once and then to read it again and apply the work book. I am just about to finish the book and I can’t stop talking about it. 

  2. A Whole New Mindset!! If you have any gumption at all–and want to make the most of life–you need to read The Payoff Principle. The author, true to his long list of credentials, was able to give me a whole new outlook and a whole new mindset! He has convinced me that success and fulfillment can be mine–if only I am willing to put forth the effort! I especially liked stories about the author’s own life–and examples he uses (of persons both famous and ordinary) to underscore the effectiveness of pointers…

  3. Good read for designing a complete life I’ve gained a lot from Dr. Zimmerman’s teachings over the years – conferences, CD’s, weekly e-mails, and books. This book in particular is a favorite of mine because it helped me become a more complete person, and it goes beyond theory to a) practical advice to implement concepts and b) motivational stories to encourage you in your journey. If I can sum up this book I would call it a good roadmap for designing a happy, productive life.

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