It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world – a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!
Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain’s best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include ‘The Car in front is a Toyota’ and ‘The Independent – It is – Are You?’. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
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- Used Book in Good Condition
Here’s why this is a great book Paul Arden’s books are among my favorites.Â
Great motivation for anyone doing anything creative Before you get confused by the “World’s best selling book” tagline, read the title of the book again. “It’s not how good you are, it’s how good you want to be.” Obviously, Arden aspires to have this be the world’s best selling book.Â
It’s Not How Bad the Book Is, It’s How Good You Thought It Would Be The title of this book had me very excited to read its content. I thought for sure I’d find some insightful commentary about building and exuding confidence in yourself and your work. Perhaps there would be some helpful tips on re-shaping your thinking and setting goals and ways to achieve aspirations you weren’t entirely sure you could reach. Maybe there’d even be some creative tidbits to appeal to my designer self. I’m sad to say I found very few if any of these things in the book…