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Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

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Get smart―learn to convert the promise of Big Data into real-world results.

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results―and putting that in place to improve performance.

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You’ll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.

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3 thoughts on “Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

  1. Easy to read and well written – A must have for your libray Bernard knows Big Data. I love the SMART approach he takes in presenting the concept and use of Big Data. The acronym SMART has been used with different meaning in numerous environments with great success. SMART in my world of simulation meant Simulation and Modeling for Acquisition, Research and Training. I designed class rooms using SMART (the company) technology. Bernard has done a SMART thing with Big Data, for he is very SMART. With all fun aside, this is a must read for anyone who wants…

  2. How and why SMART decisions are based on SMART analytics Much of what I know about “big data” and analytics I have learned from Tom Davenport and again I express my deep gratitude to him. In addition, I have read several dozen books by other authors on one or more aspects of one or both subjects and have learned much of value from them, also. I now share four convictions based on what I have learned thus far. First, the name of the game is not Big Data. Rather, it is having a sufficient quantity of the right data. Also, even then, enough of…

  3. “Big Data” is it SMART or are you SMART- ask Bernard Marr Although I have always worked with Engineers and Software professionals in many techn ical areas and Industries I am not a Technical person, but I read and am able to comprend or to pick up the nuances of the particular Industry. 

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