Exactly What to Say: The Magic Words for Influence and Impact
By Midas / March 15, 2018 / 3 Comments / Audio Books
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and 56 countries and coached some of the biggest global brands in the lost art of spoken communication. In 2013, he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of Online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York.
3 thoughts on "Exactly What to Say: The Magic Words for Influence and Impact"
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Love it, so much so that I re-wrote a speech after reading just the first few chapters!
Customer Video Review Length:: 1:40 Mins I’ve read this book twice and still traveling with it! I love it, so much so that I re-wrote a speech and a blog post based on the learnings from the book. If you haven’t ordered it, do it now! A quick read for anyone who needs some simple phrases that influence and persuade. But also provides an amazingly sophisticated take on the structure of language to engineer successful outcomes with the words you choose.
Very Simple and Very Useful This is the type of book that can be read in a few hours but used extensively thereafter. Every chapter begins with a bolded phrase – or the most important word or two in the phrase – and under it a brief 1-2 sentence description why it’s useful. The next page or two explains it in more detail. That page is followed by an example and/or a grandiose typed-in-bold take away. Very simple and very useful. One suggestion for the author: he should really layout the chapters beforehand as most authors…
I’m giving up sales training. This book left me despondent. For the last 20 years or so I’ve been building my sales skill set, and for the lat decade I’ve been a professional sales trainer.One of the principle duties of an effective trainer is to make complex concepts simple to understand and easy to implement.What Jones does in this book is precisely that, and I’m gutted that somebody else wrote this book and not me ;-)If you’re frequently stuck for what to say to prospects or customers…