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100% scientific and proven ways to make friends quickly, turn enemies into friends, gain trust, and be flat-out likable.

Some of the most interesting, shocking, and counterintuitive scientific conclusions to simply make people want to be around you.

In The Science of Likability, you’ll get all that and more. I’ve taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research.

Learn how subconsciously to make yourself seem likable, trustworthy, and intelligent.

You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It’s subconscious, and it’s the small signs that signal our brains to let their guards down and embrace others. Learn what common sense and intuition doesn’t teach you.

Analysis and insight from the best in the business.

From Freud, to Cialdini, to Pavlov, to Schachter, to Goleman, these studies are insightful, analytical, sometimes surprising, but most importantly, effective and actionable. Pair that with the insight and human intelligence factor of best-selling author and social skills coach Patrick King, and you have a guide that can be listened to equally for education, as for helpful, real advice.

Small and subtle actions, big results:

– Chapter 1. How to Improve People’s Moods.
Chapter 2. How to Turn Enemies into Friends.
Chapter 6. How to Gain Trust and Credibility.
Chapter 7. How to Work Well With Others.

Understand what makes people tick.

– Chapter 8. How to be More Endearing.
Chapter 10. How to Lead Anyone.
Chapter 11. How to Avoid Being Judged.
Chapter 13. How to be Funny and Charismatic.

Being likable unlocks the doors to everything you want in life.

A better career? You better believe that the people with the most promotions and highest salaries aren’t just the most qualified. Better love life? Being likable keeps you a potential date to anyone you want. Better relationships and friendships? Not only that, but you open the door to people wanting to be friends with you. Likability is the hidden force that makes people appear to be lucky in life, and receive more opportunities than they know what to do with.

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3 thoughts on "The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology"

  1. Amazon Customer says:

    Packed with actionable content I have read A LOT of self development and psychology books over the past few years, my favorite authors being Tony Robbins and Mark Manson. The Science of Likability combines a TON of what I love to read about. Stuff that impacts me, you, and everyone we know, as well as tips to put it into use and practice. 

  2. Scott B. Allan says:

    Be liked, turn heads, and feel like a million bucks in any social situation! I’m one of those people that are always trying to be liked, even if the people I am trying to impress continue to ignore and not pay attention. Many times I think I tried too hard and ended up looking really desperate, as if I had no friends at all to speak of. 

  3. EasyReader says:

    The nitty gritty of how to get get people to like you! I’ve read a couple of Patrick King’s books and have never been disappointed. Always educational for things every human being should know or at least can benefit from.Networking is a big part of my income and how I get clients so it’s fascinating to read about the tiny things I was and was not doing to get in touch better with people. As I said, educational to the maxHighly recommended – this is coming from someone who reads and listens to multiple audiobooks a week.

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