“A powerful and penetrating exploration of what separates great companies and great leaders from the rest.”
-Polly LaBarre, coauthor of Mavericks at Work
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.
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Provides the inspiration to build a reputable business with loyal customers and dedicated employees Simon Sinek’s “Start With Why” is a must read for any entrepreneur or leader struggling to create a long-term vision and guiding principles for their company or cause. The book can provide just the inspiration needed to get started in the right direction. You’ll learn that the most important thing you can do as a leader is to figure out why your company or organization exists and why that should be meaningful to customers and others in society. Once the answer to this becomes clear and you…
Brilliant but laboured (and a little smug) Having watched the TED talk (last year) and just last week saw Sinek speak I was keen to dive into this book for a bit more wow – but was sorely disappointed. If you have seen the TED talk there is a little new illustration here – but no new content.The genius of simple and powerful ideas is that they are easy to get (if difficult to see until illuminated) and for this Sinek deserves 5 stars – but here he labours that beautifully simple nugget and tortures the reader with such…
At once a brilliant must-read and painfully redundant I really had to struggle with what rating to give this. Simon Sinek’s idea is astoundingly insightful, very helpful, and definitely worth the price of this book let alone the Kindle price. I’m inclined to think that the world would be considerably better off if more people lived by Sinek’s simple idea.On the other hand, the book is agonizing in its redundancy, often repeating the same examples many times over to make precisely the same point as the first time the example was used…