This riveting narrative explores the world of placebos, hypnosis, false memories, and neurology to reveal the groundbreaking science of our suggestible minds. Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events. Drawing on centuries of research and interviews with leading experts in the field, Vance takes us on a fascinating adventure from Harvard’s research labs to a witch doctor’s office in Catemaco, Mexico, to an alternative medicine school near Beijing (often called “China’s Hogwarts”). Vance’s firsthand dispatches will change the way you think–and feel.Continuing the success of National Geographic’s brain books and rounding out our pop science category, this book shows how expectations, beliefs, and self-deception can actively change our bodies and minds. Vance builds a case for our “internal pharmacy”–the very real chemical reactions our brains produce when we think we are experiencing pain or healing, actual or perceived. Supporting this idea is centuries of placebo research in a range of forms, from sugar pills to shock waves; studies of alternative medicine techniques heralded and condemned in different parts of the world (think crystals and chakras); and most recently, major advances in brain mapping technology. Thanks to this technology, we’re learning how we might leverage our suggestibility (or lack thereof) for personalized medicine, and Vance brings us to the front lines of such study.

Tired Of Bullsh*t Holding You Back From The Greatness You Deserve?

Whether it’s BullSh*t excuses, limiting Belief Systems, or the hidden Blind Spots created by a biased brain keeping you stuck in mediocrity, this barrier of BS is the reason the current reality of your life pales in comparison to the potential possibility of the greatness you were made for. Something inside of you knows this… and this is why you’re here, reading these words, ready to say “Now I make the choice to break through everything that’s keeping me from my greatness.”

This Is A Game – Are You Willing To Play?

“Break Through Your BS” isn’t your typical self help book… It’s a game. A challenge. An experience to be had. A journey through the tricks your mind plays on you so you won’t continuously be deceived by them wondering, “How can I do everything right, and yet everything is wrong?” Part poetry, part smart-ass humor, and a heavy dose practical empowerment, this book will likely leave you with more questions than answers, and yet you’ll find this is exactly what you’ve been needing all along.

What’s In Store For You

If you’re looking for clarity and want to make sense out of what the hell is happening right now in your life, you’ll get a playful poke in the side, a compassionate kick in the ass, and sometimes a sobering slap across the face to “Wake up!” and see your own BS. Throughout all of this, you’ll come away with not only more compassion and understanding for yourself, but more compassion and understanding for others. In turn, you might finally be able to help other people that frustrate the hell out of you break through *their* BS as well. #winning

If You’re Brave Enough To Explore Your BS…

Then you’re invited to take the journey into your mind to go beyond your mind. You will discover how to turn what could be your greatest enemy, a bullsh*tting brain with its false assumptions and limiting labels, into your greatest ally. This is a book where you must choose your own journey… You will not always be told what to do… You will be implored to explore your own thinking – and choose for yourself. You will be given many insights from psychology, philosophy, and spirituality – and walk away with no one size fits all answer, and yet still walk away with the only answer that matters.

You’ll Never Be Free From BS, But…

You will be able to work with your BS rather than be overcome by it. Some of the insights you’ll find in this book include… • How going after what you want is the very thing that keeps you from getting it. • The most common mental traps smart people fall for – and why your intelligence can be your greatest enemy. • Why every excuse you have may be 100% factually true, yet still be complete and utter total freaking bullsh*t. • The tricks people use to manipulate you, and how your own brain is using these tricks to sabotage yourself without you even realizing it. • Why your attempt to love and sacrifice for others may be what’s keeping you from experiencing true love. • A simple mental switch you can flip that turns fear into your friend allowing fear to propel you towards your goals rather than push you away from them. • The “myth of independence” and how your desire for self-sufficiency is keeping you from true empowerment. • One mental distinction unlike anything you’ve ever heard that automatically moves you into a growth and progress mindset rather than a perfectionistic fixed mindset. • Why you will never get rid of your BS, and why you should rejoice in that fact. • And more…

So Now You Have A Choice…

Would you rather be bound by your BS, or use this book as but one tool to help you discover how to unleash your Greatness? The choice is yours… Choose wisely.

Tag: Brain’s

Suggestible You: The Curious Science of Your Brain’s Ability to Deceive, Transform, and Heal

Break Through Your BS: Uncover Your Brain’s Blind Spots and Unleash Your Inner Greatness