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Consumer Behavior (10th Edition)

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

  Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing.

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Introduction to Sociology (Seagull Eighth Edition)

Reveals the surprising links between everyday life and global social change – in a special value edition.

This affordable, two-color edition of Introduction to Sociology is the best choice for showing how sociology can illuminate the real-life issues confronting your students. The authors combine classic theories of sociology with contemporary research to show readers how sociological explanations can give us insights into our own lives, as well as reveal the connections between our experiences and the wider social world.

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Tapping the Power Within: A Path to Self-Empowerment for Women: 20th Anniverary Edition

      The revised and expanded 20th-anniversary edition of Iyanla Vanzant’s first published work offers a powerful path to self-empowerment through the revitalization of one’s spiritual and ancestral roots. Written with Iyanla’s signature healing stories, this classic guide to uniting the will with the spirit teaches that only you have the power to make a change for the better. With chapters on basic breathing and meditation techniques, setting up a home altar, connecting with ancestors and guardian spirits, and the extraordinary power of forgiveness, this book is a perfect companion on the way toward the real you.

      Known for teaching by principle and example, this exclusive edition also contains Iyanla’s special “What I Know Now” commentaries and an original CD. These tools will challenge you to stop struggling and start recognizing that it is possible to reconcile your humanity with your divinity. Whether you are a beginner on the path or a veteran in need of refreshment, Iyanla’s prescriptions can support your growth from the comfort of spiritual adolescence to the wisdom of spiritual maturity. You no longer need to settle for the way things are . . . you can open up to the way things can be—if you dare to tap the power within!

Product Features

  • psychology and african american studies text
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Norton Recorded Anthology of Western Music (Sixth Edition) (Vol. Vol. 2: Classic to Romantic)

The newly expanded recorded anthology features updated recordings from some of the best performers and ensembles working today alongside classic recordings by great artists.

Early-music ensembles Sequentia, Altramar, Hilliard Ensemble, Anonymous 4, Tallis Scholars, La Chapelle Royale, and Les Arts Florissants.

Singers Paul Hillier, Ellen Hargis, Emma Kirkby, Maria Callas, Christa Ludwig, Luciano Pavarotti, Dietrich Fischer-Dieskau, Peter Pears, and Bethany Beardslee.

Harpsichordists Gustav Leonhardt and Trevor Pinnock.

Pianists Mitsuko Uchida, Rudolf Serkin, Vladimir Ashkenazy, and Pierre-Laurent Aimard.

Orchestras Berlin Philharmonic, Orchestre Revolutionnaire et Romantique, Vienna Philharmonic, New York Philharmonic, San Francisco Symphony, Concertgebouw Orchestra, and London Symphony Orchestra.

Opera companies La Scala of Milan, Bayreuth Festival Opera, Kirov Opera, and Royal Opera House at Covent Garden.

Chamber ensembles the Tokyo String Quartet, Guarneri String Quartet, and Beaux Arts Trio.

Jazz artists Louis Armstrong, Duke Ellington, Charlie Parker, and Dizzy Gillespie.

Product Features

  • 5 compact discs
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Mastering Self Leadership: Empowering Yourself for Personal Excellence (6th Edition)

It starts with you—follow the best path to effectively leading others.

 

Mastering Self-Leadership is a comprehensive self-help guide that’s thoroughly grounded in sound principles and research. The powerful advice and tools found in this text emphasize that proper self-leadership is a precursor for the effective leadership of others.

 

This edition features new real-life examples and fresh coverage on corporate and entrepreneurial applications, social responsibility, emotional intelligence, and self-leadership.

 

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Give Me Liberty!: An American History (Seagull Third Edition) (Vol. 2)

The leading United States History survey text is now available in a value edition.

Give Me Liberty! is the leading textbook in the market because it works in the classroom. A single-author book, Give Me Liberty! offers students a consistent approach, a single narrative voice, and a coherent perspective throughout the text. Threaded through the chronological narrative is the theme of freedom in American history and the significant conflicts over its changing meanings, its limits, and its accessibility to various social and economic groups throughout American history. With the Seagull Edition, students get the full text in a value-edition format: two-color, a selection of the illustrations and maps in the regular edition, and a basic version of the pedagogy. The price is half that of the regular edition, and less than the Brief Edition.

Product Features

  • Used Book in Good Condition
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Integrated Chinese: Level 1, Part 1 Audio CDs (English and Chinese Edition)

This set of four audio CDs includes all the dialogues, vocabulary, and pronunciation exercises from each lesson of the Integrated Chinese third edition textbook, as well as the listening exercises from each lesson of the Integrated Chinese third edition workbook. The CDs also include the detailed introduction to Chinese phonetics and pronunciation from the textbook. This is a completely new set of recordings for the third edition. Each CD set also comes with free access to downloadable bonus tracks: alternate slower versions and dialogues with pauses.

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Grace for the Moment Morning & Evening Edition: Inspiration for Each Day of the Year

Inspiration twice a day, every day!

Grace for the Moment continues to touch lives as it emphasizes the help and hope of God in everyday moments and offers enough inspiration to carry you through the busiest of days. Lucado, America’s leading inspirational author, fills each day’s reading with touching word pictures that offer guidelines for grace-filled living.

Now in a special edition, including the full texts of Volumes I and II, readers can sit quietly and enjoy one reading in the morning in preparation for what lies ahead and one in the evening in reflection of what has gone by.