The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.
In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start with Why – the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the why behind it.
Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way – and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
I already recommended this book to others Want a read that keeps you interested, alert and on your toes on a constant basis?Â
At once a brilliant must-read and painfully redundant I really had to struggle with what rating to give this. Simon Sinek’s idea is astoundingly insightful, very helpful, and definitely worth the price of this book let alone the Kindle price. I’m inclined to think that the world would be considerably better off if more people lived by Sinek’s simple idea.Â
Just watch the TED Talk!! As pointed out already, the message is indeed excellent and it got me interested when I first watched the TED talk.. I bought the book waiting for the author to have elaborated more on this interesting idea, with more examples and comprehensive discussion. However, the book is insanely redundant with the same 2-3 examples repeated over and over and over and over again.. The author was trying so hard to make a many-page book out of the message and it was excruciating to go through this…