Few people have made the transition from elite sportsperson to multi-faceted entrepreneur with as much skill, flair and success as Formula 1 driver David Coulthard. Winner of thirteen Grands Prix, Coulthard has also made his mark in hotel ownership, property, consultancy, film production and most famously media work, as lead TV pundit. In Driven, Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world’s most demanding motorsport. By recounting his own stories, and combining them with first-hand experience of stellar individuals such as Michael Schumacher,Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.
