Tag: Hierarchy

Posted on by — 2 Comments

Maslow’s Hierarchy of Needs: Understand the true foundations of human motivation

Understand the true foundations of human motivation
This book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:

* Understand the five different levels of needs experienced by all humans
* Adapt your marketing strategies to satisfy as many of those needs as possible
* Turn your target market into loyal customers

About 50Minutes.Com| Management & Marketing
50Minutes.Com provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Posted on by — 3 Comments

Hierarchy of Needs: A Theory of Human Motivation

When Abraham H. Maslow introduced the world to Humanistic Theory, a ‘third force’ in psychology was born (Behaviorism & Psychoanalytical theory being the first and second). As the name suggests, humanistic theory concerns itself with characteristics which are distinctly human.

Arguably the best known example of such a characteristic is Self-Actualization, an innate motivating force unique to the human species. It was in this landmark publication that Maslow provided the first published representation of Self-Actualization at the pinnicle of a hierarchy of human needs. According to Maslow Self-Actualization refers to the desire for self-fulfillment, in essence to become everything that one is capable of becoming.

This classic publication is essential reading for psychology students, educators and professionals.

Hierarchy of Needs: A Theory of Human Motivation (Kindle Edition) forms part of an initiative to make important, insightful and engaging psychology publications widely available.