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The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

Why do consumers do what they do?
What’s really behind the choices they make?
What moves them, what delights them, what truly fulfills them?
And how can I reach them in their heart of hearts?

Questions like these have probably vexed marketers since the days when shells and spears were the most popular Fast Moving Consumer Goods. The Science of Why will answer those challenges and change your vision of consumer marketing in the process.

In this book Dr. Forbes brings together up-to-the-minute details of the new marketplace, advances in consumer research methods, and new information on uncovering, understanding, and targeting the emotional motivations that drive the actions of every consumer, all of the time. He has created a simple, easy to understand and easy to apply model of human motivation—a kind of ‘periodic table’ of motives that identifies, organizes, and explains the nine core motivations. This matrix contains all we need to know about why consumers do the things they do the way they do them.

Dr. Forbes enhances his material with fascinating examples, anecdotes and illustrations, and supplements his narrative with real world marketing case studies. Sharing the insight, humor, and understanding he’s gained from over 30 years as a psychologist, researcher, and marketing consultant to CEO’s worldwide, he will deliver game-changing insights and tactics to help you connect the dots from consumer motivations to business bottom lines.

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Weight Loss Motivation: 28 Powerful Motivation Hacks, Secrets and Strategies for Bulletproof Motivation to Lose Weight! (Weight Loss Motivation Strategies) (Volume 1)

Are You Struggling to Stick To Your Weight Loss Plan Over The Long Run? Do You Find Yourself Constantly ‘Falling off the Wagon’?

Apply These 28 Simple, Yet Extremely Effective Hacks for Unstoppable Motivation Day-in, Day-out! Dear friend, My name is Megan Lacey, and I want to give you the gift of BULLETPROOF motivation that you can use everyday to stick to your weight loss journey; it’s time to take things to the next level and not only make progress on your weight loss journey, but to start enjoying the journey!

Discover How To Instantly Rewire Your Brain to Feel A Constant Surge of Motivation Day-in, Day-out!

No more falling off and starting again, one more start is all you need! I’m going to teach you how to pick up your motivation when it’s feeling low by using my simple, yet extremely effective motivation hacks.

Inside You’ll Discover…

How you can annihilate the power of temptation once and for all! (Hack #15) How to reprogram your brain to automatically move toward healthy, productive habits and move away from negative, unhealthy ones – (Hack #23) How to never lose desire for your goals and keep them in front of your eyes – (Hack #16) The simple method to enjoy your exercise time; working out is supposed to be fun! – (Hack #14) The one weekly habit that will make sticking to your diet astonishingly simple and effortless- (Hack #11) How to ensure you’re always making consistent progress and never succumb to feeling overwhelmed by the journey in front of you – (Hack #6) Much, much more! Scroll Up & Download Your Copy Right Now!

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Natural Relief for Adult ADHD: Complementary Strategies for Increasing Focus, Attention, and Motivation With or Without Medication

For some people with attention deficit/hyperactivity disorder (ADHD), medication may not be the right answer, and for others, medication alone may not be enough.  Natural Relief for Adult ADHD offers an accessible, research-based guide on the most effective non-medication treatments for ADHD.

If you have ADHD, you may find it hard to stay focused on one thing and have trouble with time management and organization. You may also act on impulse—often with negative results. Whether you’re in treatment, on medication, or are looking for alternative ways to get your symptoms under control, this book will provide you with sound, complementary strategies to increase your focus, get organized, and stay motivated.

In the book, you’ll find a ton of information on how to manage your ADHD, such as body awareness techniques to prevent sensory overstimulation common in ADHD; working memory training; massage, acupuncture, acupressure, chiropractic treatment; how food additives can affect ADHD symptoms, particularly certain pesticides; how to incorporate organic food into the diet while on a budget; and much, much more.

If you are looking for proven-effective alternative treatments to get your ADHD under control and take back your life, this book will be your go-to guide.

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Monday Motivation

Monday Motivation inspires you to be the best you can be. The 52 essays in this book encourage you to pursue happiness, challenge you to adjust your focus, ask you to define your purpose, and press you to do what you love. These brief essays are designed to help boost self-esteem, provide wisdom and motivate you to get the most out of life.

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Procrastination: How To Maximize Your Results – Productivity, Time Management, Success & Motivation

Stop Putting Things Off and Take Charge of Your Life!

Could you be more productive? Do you always wait until the last minute? Would you like to make the most of every day?

When you order Procrastination, you can find the motivation you’ve always dreamed of! These fun and easy tips make work fun, manageable, and rewarding. You’ll be proud to show off your many accomplishments!

Don’t wait – Order Procrastination right away!

Procrastination helps you understand the basics of self-motivation how truth can set you free. You’ll discover how to determine your destiny and stop hiding from the consequences of your decisions. By recognizing the importance of daily planning and creating powerful goals to destroy your limitations, you’ll find the courage to win the war on distraction!

You really can defeat procrastination!

By eating-away at your procrastination, one bite at a time, you’ll coax your brain into action. Learn how to use the law of the vital few and boost your motivation for hard work. You’ll discover top-secret, advanced strategies that provide rocket fuel to your willpower!

When you order Procrastination, you’ll also receive a FREE gift from the author!

Procrastination also teaches you how to control the force of willpower, leverage your strengths, and minimize your flaws. You’ll build a time management system, and start dealing with your procrastination and fear. Act now – use these powerful routines to maximize your success!

You’ll even learn the answers to 10 FAQ about productivity, procrastination, and time management!

Order Procrastination NOW, Soon, you’ll be saying good-bye to procrastination – forever!

Scroll to the top and select the “buy” button for instant download.

You’ll be so happy you did!

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Motivation in 7 Simple Steps: Get Excited, Stay Motivated, Achieve Any Goal and Create an Incredible Lifestyle (Motivation, Success, Motivational Books, Lifestyle Design) (Volume 3)

Stop Procrastinating and Start Achieving- Discover the 7 Powerful Steps That Will Help You Leave the World of Excuses and Create Your Perfect Lifestyle
Your Dream Life Wants You to Take Action NOW. Today! 
Dear Friend, 
Do you ever feel like your life is happening so fast that you slowly forget about your dreams, goals and ambitions? Do you sometimes feel like you could do more and be happier if you only had “more luck” or were slightly “more motivated”? 

If so, then this motivational book will be the inspirational gate that leads you to an amazing new way of successful living. You are just about to explore the best motivational techniques that will help you get excited, stay motivated, move forward and keep on track so that you can achieve personal success the way you want. 

But, more importantly, the motivational tools from this book will help you become more focused, confident and responsible for your life. They will help you unleash unlimited inner motivation and create an ultimate vision for your life. You will finally embrace the joy and fulfillment that the process of reaching your goals and living your life by design offers you. 

The motivational techniques that you are just about to dive into are universal- they can help you reach all kinds of goals (health, fitness, finances, work, lifestyle—you name it!). 

Here’s a Short Preview of the Life-Changing Lessons That Will Help You Create a New, Stronger and Super Motivated Version of Yourself:
-How to get on motivational fire and be unstoppable; 
-How to get rid of excuses; 
-How to make progress in all areas of your life (health, social, relationships, fitness, finances, business, career and others) not just one; 
-How to travel back to the past and make friends with your emotions; 
-How to re-define yourself, love yourself and cultivate self-acceptance; 
-How to re-define your goals, spice it up, make it juicy and get super excited for what is just about to happen; 
-The best tools to take massive action and create as many positive reminders as you can possibly think of; 
-What to do to overcome adversity and challenges; 
-How to deal with criticism and haters; 
-The Law of Attraction vs the Law of Action- how to create balance that works for you 
-What to do when you lose motivation and passion; 
-The best strategies to stick to your plan, keep going and never give up- overcome obstacles and see good in bad; 
-How to get ready to achieve more; 
-The best ways to create your success rituals; 
-How to toughen up and grow your emotional muscles; 
-How to get rid of limiting beliefs that prevent you from taking action; 
-The secrets of gratitude and how to use them to your advantage to achieve more and be happier 

+ BONUS CONTENT: Free Complimentary Book: “Holistically Productive”- How to Create More Time, Focus and Wellbeing in Your Life 

Let’s face the truth… 
Each day you don’t take action is another day you wasted your potential. Most people aren’t living, they are surviving. They don’t want to create their own lives. 
But you want to live YOUR DREAM. You want to be in charge, right? So get busy living the life you want! 
Get busy NOW. 
Grab your copy of “Motivation in 7 Simple Steps” today and become unstoppable like you have always wanted! 

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Curriculum-Based Motivation Group: A Five Session Motivational Interviewing Group Intervention

This five-session motivational interviewing group intervention elicits and effects positive change in the lives of people struggling with life choices and personal behavior (e.g. addictions, compulsive behaviors, anger management, leaving an abusive relationship, illegal behaviors).This curriculum group model has broad application for all human service practitioners, treatment providers and educators. Also available in Spanish. See “Grupo Motivacional Con Base Curricular”.

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Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others (The John Adair Leadership Library)

John Adair transformed our understanding of how leadership works with his pioneering book Not Bosses But Leaders. Here he explores the nature of motivation, individual needs and how they relate to the key tasks facing leaders and managers.  Positive motivation, he argues, can create, maintain and improve the performance of any team.

In Leadership and Motivation John Adair also puts forward his own theory of motivation – the fifty-fifty rule – and then identifies the eight key principles for motivating others.

Motivation increases efficiency and productivity, and makes reaching targets more likely. Leadership and Motivation will stimulate readers’ thoughts and ideas on how to inspire others, and offers some practical ways to motivate oneself and others to achieve.

Product Features

  • Used Book in Good Condition
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Motivation for Learning and Performance

Designed for educators, researchers, practitioners, or anyone interested in maximizing human potential, Motivation for Learning and Performance outlines 50 key motivation principles based on the latest scientific evidence from the disciplines of psychology, education, business, athletics, and neurology.  Using a highly applied and conversational style, the book is designed to inform the reader about how to diagnosis, analyze, and mediate learning and performance challenges influenced by motivation. 
In addition to discussing current theories of motivation and emotion, the book features chapters on the biopsychology of motivation, how motivation changes across the lifespan, and the important influences of socialization and culture on motivated behavior. Three chapters are devoted to practical strategies and the implementation of motivational change. Special sections are included on enhancing motivation at work, in the classroom, in competitive environments, and during online education.
 
Hoffman employs the innovative approach of using his interviews with “real” people including many notable personalities across diverse cultures and disciplines to illustrate motivated behavior. For example, readers will learn what motivated the colossal investment fraud masterminded by Bernie Madoff, the intimate thoughts of former NFL superstar Nick Lowery when he missed a field goal, and the joys and tribulations of Emmy-nominated “Curb your Enthusiasm” actress Cheryl Hines.
 
The book provides a practical, applied, and multi-disciplinary resource for anyone interested in motivation and performance, but especially for university students at the graduate or undergraduate level studying education, psychology, business, leadership, hospitality, sports management, or military science.  Additionally, the writing style and eclectic nature of the text will appeal to readers of non-fiction who can use the book to gain self-awareness to enhance performance of themselves or others.
 
Key Features
 –Uses scientific evidence across disciplines to identify 50 key motivation principles–Describes dozens of authentic strategies to improve learning and performance–Discusses how to overcome resistance when implementing motivational change–Includes a special section on 75 different ways motivation is measured–Features interviews with “real-life” people, identifying what motivates them and why